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Head & Shoulders Rolls Out Hair Care Report

What cities have the most damaged locks? Find out here.

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By: TOM BRANNA

Editor, HAPPI

Women everywhere are no strangers to damaging their hair; yet according to a recent survey conducted by Wakefield Research, on behalf of Head & Shoulders, 91% of U.S. women continue to damage their hair almost every day. In fact, damaged hair is not concentrated to one region. The survey identified 10 US cities and assessed which was in most need of a hair S.O.S., including:
1. Chicago
2. Los Angeles
3. New York City
4. Philadelphia
5. Houston
6. Dallas
7. Atlanta
8. San Francisco
9. Washington, D.C.
10. Boston

Bad hair habits add up over time – too-tightly wound ponytails, curling or straightening hair, and even running a brush through wet hair each morning. The damage of repetitive bad hair behavior is cumulative and it’s being noticed. The Head & Shoulders survey found that over half (57%) of women in the US consider their hair to be damaged.

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